Case Study: Simple streamlines marketing operations with Admation from Evolve Blue

Simple unifies marketing operations in one system with Evolve Blue

The customer, Simple, provides the Admation marketing resource management (MRM) platform. Their clients' marketing operations teams faced a significant challenge, managing campaigns, approvals, assets, and budgets across a collection of disconnected tools like spreadsheets and email. This disjointed process provided no unified view of capacity, cost, or campaign status and featured manual approval workflows that were difficult to audit.

Evolve Blue became a long-term engineering partner for Simple, building and continuously evolving the Admation platform through agile Scrum sprints on AWS infrastructure. The solution integrated the entire marketing production lifecycle—including briefing, approvals, resource management, and digital assets—into a single system. This provided teams with real-time resource visibility and automated, auditable workflows, replacing inefficient manual processes and meeting governance needs for regulated industries.

Simple