Case Study: a U.S. laboratory equipment manufacturer achieves faster pages and preserved SEO with Evolve Blue's Sitecore-to-WordPress migration

Confidential U.S. Laboratory Equipment Manufacturer preserves 100% SEO equity with Evolve Blue in a 3-month Sitecore migration

A confidential U.S. laboratory equipment manufacturer faced challenges with its legacy Sitecore CMS, which incurred high licensing costs and heavy maintenance, slowing down its marketing team's ability to expand their content-rich website. They needed a more agile platform without sacrificing their existing design, search rankings, or crucial integrations with CRM and analytics systems. The vendor, Evolve Blue, was engaged to perform a CMS migration and web modernization.

Evolve Blue executed a phased migration to a headless WordPress architecture with a Next.js frontend. The solution preserved all content and SEO equity, rebuilt the frontend for improved performance, and integrated CRM, analytics, and AI-assisted content drafting tools. The results for the manufacturer included a completion time of three months, 100% retention of SEO value, 65% faster page loads, the elimination of Sitecore license fees, and faster content creation.