Case Study: ZOA Energy drives sales and brand awareness with Evolve Activation

ZOA Energy boosts social engagement 41% with Evolve Activation

ZOA Energy partnered with Evolve Activation to launch its first limited-edition flavor, Cherry Limeade. The challenge was to create a high-impact pop-up event that would drive product sales, generate viral social content, and boost overall brand awareness for its growing product line.

Evolve Activation designed and executed a one-day pop-up on Venice Beach featuring a custom tiki bar, a massive sand sculpture of founder Dwayne Johnson, and interactive elements like roller skaters and a plank challenge. This solution drove significant results, including a 41% increase in social engagement, 59% follower growth, over 20 million video views, and record-breaking sales that sold out the limited flavor. Evolve's end-to-end production ensured the activation was successful both on-site and online.

ZOA Energy