Case Study: Youtheory boosts festival engagement with experiential activation by Evolve Activation

Youtheory drives 21,864 samples and 1.5M+ impressions with Evolve Activation

Youtheory, a health and wellness brand, partnered with Evolve Activation to develop a unique experiential sponsorship at a large outdoor music festival. Their challenge was to move beyond a traditional presence and connect with festivalgoers in a fun and useful way to increase awareness of their collagen and supplement products in a crowded environment.

Evolve Activation designed an on-site activation centered around free hair braiding and color services, which provided a unique perk and an opportunity for product sampling and education. The solution also included retail demos at Sprouts Farmers Market locations to build pre-event momentum. The results for Youtheory included thousands of product samples distributed, increased brand visibility, and positive client feedback citing increased website traffic and sales, which led to a renewed multi-year partnership.

Youtheory