Case Study: Oishii drives strawberry sell-outs with Evolve Activation's farmers market experiential campaign

Oishii sold out strawberries at 16 farmers markets with Evolve Activation

Oishii, a leader in vertical farming, faced the challenge of generating trial and awareness for its premium strawberries in competitive Northeast food markets. They partnered with experiential marketing vendor Evolve Activation to create an authentic farmers market program that could reach food-savvy local communities while ensuring smooth logistics and measurable results.

Evolve Activation developed and executed a multi-market experiential activation, handling all logistics and staffing culinary-savvy brand ambassadors. The solution included on-site sampling, sales, and real-time reporting. The results for Oishii included selling out at nearly every market, generating significant word-of-mouth buzz, increasing awareness of its farming methods, and driving repeat traffic to local retailers. The program engaged 45,400 attendees and distributed 6,250 units across 16 farmers markets.

Oishii