Case Study: New Belgium Brewing drives RTD trial and brand engagement with Evolve Activation

New Belgium Brewing drives 12,850 samples with Evolve Activation

New Belgium Brewing partnered with Evolve Activation to launch their new ready-to-drink cocktail, Voodoo Ranger Vandal. The challenge was to cut through a crowded market and establish a genuine cultural identity for the brand, driving high-volume trial while also creating a scalable blueprint for a future national rollout.

Evolve Activation developed a multi-market experiential sampling tour anchored by a major event in Las Vegas. The solution featured interactive flavor sampling, live street art creation, and custom art installations to create an immersive brand experience. The program distributed over 12,850 samples and generated 7,790 direct consumer engagements in its initial phase. The success led to expanded activations and provided New Belgium with actionable data, proving the model's scalability for a broader launch.

New Belgium Brewing