Case Study: Kopiko USA drives Gen Z buzz with Evolve Activation's experiential sampling campaign

Kopiko USA launches Focus Coffee with Evolve Activation and gives away 9,000 gallons of gas

Kopiko USA faced the challenge of launching their new Kopiko Focus Coffee solid coffee product and generating immediate brand awareness among Gen Z consumers in the competitive U.S. market. They partnered with the experiential marketing agency Evolve Activation to execute a high-energy campaign.

Evolve Activation designed a multi-day pop-up event at a Los Angeles gas station, offering students free gas with a coffee purchase. Their solution combined product sampling and influencer engagement. The results for Kopiko USA included giving away 9,000 gallons of fuel, delivering thousands of product samples, and achieving significant media coverage and social media views. Evolve Activation proved a bold, culturally relevant approach could successfully launch a new product format.

Kopiko USA