Case Study: HiRoad Boosts Brand Awareness at DUSK Festival with Evolve Activation

HiRoad drives 1.4M+ event impressions with Evolve Activation

HiRoad, an app-based insurance company, needed to reach Gen Z and millennial audiences in a genuine, value-driven way that aligned with its brand promise of rewarding mindful driving. The challenge was to break through typical festival marketing noise at the DUSK Music Festival. They partnered with Evolve Activation to develop an experiential festival activation.

Evolve Activation created a standout activation featuring a 20-foot live mural painted by a local artist, which served as a dynamic visual centerpiece encouraging interaction. The solution included event production, talent coordination, and a pre-event promotional video. The results included high on-site engagement, increased brand awareness, user-generated content, and positive ROI through brand exposure and lead generation. Evolve's hands-on support ensured the brand message felt natural and resonant.

HiRoad