Case Study: HiRoad increases Arizona brand awareness with Evolve Activation's Road Trip for Good

HiRoad boosts brand awareness with Evolve Activation’s 8-week mobile tour

HiRoad, a brand known for promoting mindfulness and giving back, wanted to increase its brand awareness in Arizona in an authentic way that stayed true to its core values. The challenge was to stand out in a competitive market while making a meaningful community impact. They partnered with the experiential marketing agency Evolve Activation to address this.

Evolve Activation designed and executed an 8-week mobile experiential tour called the Road Trip for Good across multiple Arizona cities. The solution featured an interactive game where each play resulted in a donation to a local food bank and included gift card giveaways to support small businesses. The results included thousands of participant engagements, significant donations providing over 1,142 meals, and establishing a positive brand presence at key events. Evolve Activation's program successfully generated over 700,000 impressions for HiRoad.

HiRoad