Case Study: Google Pay boosts college brand awareness and student adoption with Evolve Activation

Google Pay drives 4,028 downloads and 42% conversion with Evolve Activation

Google Pay partnered with Evolve Activation to increase app usage and downloads among college students in the UK. The challenge was to create a relevant and exciting on-campus presence that would cut through student distractions without relying solely on digital advertising.

Evolve Activation executed a campus guerrilla marketing tour at three major UK universities. The solution featured high-traffic pop-ups with a digital spin-to-win game, peer-to-peer education, and supporting promotional tactics. This approach by Evolve achieved a 42% conversion rate, over 4,000 Google Pay downloads, and reached more than 59,000 students, successfully boosting brand awareness and driving measurable engagement.

Google Pay