Case Study: FOX Factory drives hands-on brand engagement with Evolve Activation's mobile ride-along tour

FOX Factory drove 707 riders and 35M+ impressions with Evolve Activation

FOX Factory, a manufacturer of off-road suspension products, faced the challenge of expanding their consumer engagement beyond press and influencers. They wanted to create a public-facing activation that was thrilling, educational, and safely showcased their product performance to increase brand awareness. They partnered with the vendor Evolve Activation to develop a mobile tour experiential marketing campaign.

Evolve Activation designed and executed a mobile tour featuring a custom-built off-road track at major motorsports events. Consumers experienced the performance difference of FOX shocks through guided ride-alongs in progressively enhanced vehicles. The solution resulted in thousands of test rides completed, high engagement rates on surveys, and increased interest in product upgrades and dealership follow-ups. Evolve's end-to-end management of the activation delivered a seamless and impactful experience for attendees.

FOX Factory