Case Study: Amazon boosts excitement for The Aeronauts with Evolve Activation's immersive experiential tour

Amazon drives 8,562 event attendees across 6 markets with Evolve Activation

Amazon sought to create national buzz for its film "The Aeronauts" and needed to move beyond traditional advertising to immerse audiences in the film's world. Their challenge was to bring this large-scale vision to life across multiple cities with a high level of production and historical authenticity. They partnered with vendor Evolve Activation to execute an immersive experiential tour.

Evolve Activation produced a six-city tour featuring Victorian fairgrounds with hot air balloon rides, live performers, and film screenings. The solution captivated audiences, resulting in 8,562 event attendees and 1,921 balloon rides. The activation generated significant positive media coverage and a social media reach of over 350 million, successfully amplifying awareness for the film's release.

Amazon