Case Study: DICK'S Sporting Goods Park achieves rapid, frictionless security screening and reduced queues with Evolv

DICK’S Sporting Goods Park Aims to Provide Efficient Security Screening with Evolv Technology

DICK'S Sporting Goods Park, the Commerce City, CO home of the Colorado Rapids, faced long security queues and last‑minute surges of fans that created poor guest experiences and soft‑target risks. To modernize ingress, the Park engaged Evolv, deploying Evolv Express systems and Evolv Insights to deliver a weather‑ready, flexible, and frictionless screening approach.

Evolv configured and deployed nine Evolv Express systems (two dual‑lane and seven single‑lane), provided onsite support and staff training, and enabled analytics with Evolv Insights. The rollout reduced the security footprint from 40 walkthrough metal detectors to nine (nearly an 80% reduction), cut entry times from about 30 minutes to five, screened over 1,000 guests at one entrance in 15 minutes, freed up 8–10 staff for other duties, increased concession and merchandise sales, and measurably improved guest satisfaction—outcomes credited to Evolv’s technology and support.

Dick’s Sporting Goods Park

Phaidra Reed

Senior Director of Event Management