Case Study: United Center boosts premium suite renewals with evolv Consulting

United Center creates 3 customer personas with evolv Consulting

The United Center sought to address a decline in renewals for its Premium Luxury Boxes and boost growth in its premium sports and entertainment ticket sales. To understand the reasons behind this trend and the evolving competitive landscape, they partnered with evolv Consulting for its data-driven insights and innovative strategies.

evolv conducted extensive research through customer interviews, surveys, and focus groups to understand post-COVID behaviors and changing client needs. This work allowed evolv to create detailed customer personas, identify innovative additions for suite packages, and propose new marketing strategies. As a result, evolv provided the United Center with actionable insights to refresh its premium offerings and better resonate with its diverse audience.

United Center