Case Study: P&O Cruises increases bookings and revenue with Evolv AI

Velocity equals customer acquisition and revenue for P&O Cruises

P&O Cruises, a British cruise line serving more than 200 destinations worldwide, wanted a better way to help prospects find their ideal holiday. After facing friction and reliability concerns with Adobe Target, the team looked to Evolv AI for a more flexible, automated, and easier-to-use experimentation solution.

Evolv AI helped P&O Cruises automate ideation, development, and analysis, allowing the team to test more ideas across landing pages, product detail pages, and checkout pages. The first optimization project on the trip summary checkout page led to a +2.8% increase in booking conversions and about £1.3 million in revenue, and across 58 experiments P&O Cruises saw an average 20X more experiments than with Adobe Target and more than a 3X increase in revenue generation.

P&O Cruises

Oliver Clifton

Senior eCommerce Manager