Case Study: Trans World Entertainment achieves 18% product-page conversion lift with Evolv AI Ascend

TWEC uncovers conversion opportunities faster with Ascend

Trans World Entertainment (TWEC), the operator of FYE.com and other entertainment retail sites, needed to lift ecommerce conversions as part of a broader digital transformation. After a 30-day trial with a traditional A/B testing provider produced no measurable lift, TWEC engaged Evolv AI and its Ascend platform to build an AI-driven experimentation program grounded in best practices and large-scale multivariate testing.

Using Evolv AI’s Ascend, TWEC ran a 6-week product-page experiment with over 400,000 monthly unique visitors and 77,760 candidate combinations; Ascend identified two winning variants that increased conversion rates by 18% and 14.6% (95% confidence). A follow-up full-funnel test across cart and checkout evaluated more than 1 million combinations and delivered a variant that boosted purchases by 3%, demonstrating Evolv AI’s ability to uncover high-impact improvements quickly.

Trans World Entertainment

Chris McBride

GM Ecommerce