Case Study: Nexway achieves 17% conversion lift in 3 weeks with Evolv AI

Nexway helps its customers thrive with evolv

Nexway, a full‑service ecommerce and marketplace provider for digital brands, faced the challenge of improving conversion rates across hundreds of varied client webstores. Traditional A/B testing was too slow and traffic‑intensive, so Nexway turned to the AI‑powered conversion optimization platform from Evolv AI to accelerate experiments and find better designs faster.

Using Evolv AI’s genetic algorithms, Nexway tested 1,152 design variations in a three‑week run—tweaking headers, layouts, button styles and payment fields—to discover winning combinations. The experiment delivered a 17% lift in conversions by, for example, flipping payment and address fields, highlighting PayPal as the default, and removing Giropay; Nexway now plans to scale Evolv AI‑driven optimization across more clients and its white‑label offerings.

Nexway

Guillaume Noé

Digital Agency Director