Case Study: HR GO plc achieves 153% conversion lift and £770k additional gross profit with Evolv AI

HR GO plc - Customer Case Study

HR GO plc, a UK recruitment business and operator of a job portal used by over 20,000 job-seekers per month, faced below‑market conversion rates (about 7%) and asked agency Space Between to diagnose and fix the problem. Space Between ran biometric research to understand user stress and distraction, then brought in Evolv AI and its massively multivariate experimentation platform to enable wide-scale testing of design and copy changes.

Using biometric-driven hypotheses, Space Between iterated component-level redesigns and ran them through Evolv AI’s platform to evaluate 1,080 possible designs in a four-week experiment. Evolv AI’s search found winning combinations that lifted conversions by 153% and delivered an estimated £770,000 in additional gross profit, demonstrating a rapid, measurable impact on HR GO plc’s recruitment funnel.

HR GO plc