Case Study: CuriosityStream boosts subscribers and LTV with Evolv AI

How Curiosity Stream Used AI to “Evolv” its Experimentation Program, Increasing Subscribers and LTV

CuriosityStream, a media and entertainment company with a popular subscription video service, was struggling with a slow experimentation program. Using a traditional A/B testing solution, they were limited in their ability to optimize for revenue and customer lifetime value (LTV). Their primary challenge was to improve their subscriber sign-up funnel, which was heavily driven by their website's homepage, to focus on long-term revenue gains instead of just monthly subscriber volume.

The vendor Evolv AI implemented its AI-powered value-based optimization platform to address this. The solution involved testing over 1,200 digital experience combinations to redesign the homepage and checkout flow, specifically targeting higher-LTV subscriptions. This resulted in the identification of a top-performing experience that increased revenue by over 17%, which is estimated to generate more than $2 million in incremental annual revenue for CuriosityStream.

CuriosityStream

Andre Silva

Chief Technology Officer