Case Study: Health & Beauty Retailer achieves +8.1% online sales growth with Evolv AI

Evolv AI’s UX recommendations led to a +8.1% increase in online sales

Health & Beauty Retailer, a leading UK health and beauty e-commerce retailer, partnered with Evolv AI to improve its digital experiences. The company was struggling to meaningfully lift performance through its testing roadmap, with negative experiment outcomes hurting key metrics and taking months to recover, so it turned to Evolv AI’s automated design thinking platform to streamline UX optimization and experimentation.

Evolv AI used computer vision and generative AI to evaluate experiences across the homepage, product listing, and checkout pages, then recommended and tested the best variants for specific user segments through A/B/n experimentation. The result was an 8.1% increase in conversions, about $5 million in additional annual revenue, and a 13-week shorter experimentation cycle, with Evolv AI helping the retailer accelerate and scale data-driven optimization.