Case Study: Cosabella (family-owned lingerie brand) achieves 38.4% conversion lift with Evolv AI

Cosabella - Customer Case Study

Cosabella, a family-owned lingerie brand founded in 1983, faced the challenge of modernizing its digital marketing while staying true to its heritage. Marketing director Courtney Connell had many conversion-rate ideas but found previous tools too slow and limited, so Cosabella turned to Evolv AI’s AI-driven optimization platform to increase testing velocity and validate creative hypotheses.

Using Evolv AI, Cosabella ran simultaneous tests across header messaging, button color, image size, and CTA placement—evaluating 15 changes and roughly 160 design variations in about seven weeks. The experiments showed bigger images, pink buttons, and culture-focused messaging (“Family Owned Since 1983”) drove performance, producing a 38.4% lift in conversions and influencing in-store packaging messaging as well.

Cosabella

Courtney Connell

Marketing Director