Case Study: Clicksco achieves up to 17.9% conversion lift (1.75% average) with Evolv AI

Clicksco finds even more clicks with evolv

Clicksco, a global marketing-technology business that runs and optimizes over 50 owned sites and offers its stack to third parties, faced slow, administratively heavy A/B testing across a large portfolio of competitive web properties. To accelerate experimentation and reduce overhead, Clicksco adopted the Evolv AI platform to run many ideas in parallel and reach significance faster.

Using Evolv AI, Clicksco ran concurrent experiments across 29 sites and tested 1,027 candidate designs (buttons, banners, CSS, copy, etc.), achieving an average conversion lift of 1.75%, a top test lift of 17.9%, and a 2.5% gain on exploreshops.net in six weeks. The Evolv AI solution let Clicksco scale testing, speed up learnings, and improve performance marketing results across its network and client work.

Clicksco

Paddy Johnson

Director of Group Creative & Optimization