Case Study: ABUV Media achieves 45% more conversions with Evolv AI's Ascend

ABUV reaches new heights with Ascend

ABUV Media, a creator of content-rich websites that connect prospective students with educational opportunities, needed to continuously boost conversion rates across its high-traffic properties. CRO lead Danny Gonzalez wanted to test far more hypotheses than traditional A/B tools allowed, so ABUV Media partnered with Evolv AI and its Ascend product to run large-scale, multi-variable experiments on their site forms.

Using Evolv AI’s Ascend, ABUV Media ran an 8-week experiment that explored 380,000 possible form designs (copy, colors, banners, and styling) via evolutionary algorithms and Bayesian statistics. The optimized form increased conversions by 45%, and ABUV is expanding the approach to other sites—demonstrating Evolv AI’s ability to quickly find high-performing designs and deliver measurable uplift.

ABUV Media

Danny Gonzalez

Conversion Rate Optimization Expert