Case Study: Queensland Health boosts engagement and drives 391K calculator completions with Evolut

Queensland Health boosts engagement with Evolut’s 85% completion quiz

Evolut partnered with Queensland Health to address the challenge of low engagement in combating obesity. The customer needed to transform the public's theoretical understanding of health risks into practical, actionable behavior change.

Evolut's solution was a multi-faceted campaign introducing the concept of a "Health & Fitness Age." This involved a TV campaign driving to an online quiz, which had an 85% completion rate and 391,000 completions. The campaign then provided personalized daily habits via a mobile app, leading to 69,000 downloads. Evolut delivered Queensland Health's best-performing campaign to date, with an average site visit of over seven minutes.

Queensland Health