Case Study: The New Yorker achieves 85% subscription increase with Evolok's metered paywall

The New Yorker relishes four-year subscription increase with Evolok’s secure paywall technology

The New Yorker, part of Condé Nast and a century-old magazine with a global readership across web and mobile apps, needed a sustainable digital revenue model in 2014 to fund journalism and grow subscriptions. The challenge was to introduce a meter‑based paywall that would increase paid subscribers, integrate with their ecosystem, and enable approved data collection to better understand readers.

Using Evolok’s platform, The New Yorker launched a metered paywall that was quickly deployed and easily adjusted, providing smooth purchase flows and content access control. The result was a sharp uptick in engagement and conversions: by January 2015 unique visitors rose about 30% year‑over‑year and subscriptions increased roughly 85% after implementing a six‑story meter.

The New Yorker

Ross Arbes

Director of Product Management