Case Study: The Indian Express launches a subscription business with Evolok Paywall

The Indian Express launches subscription business with Evolok and reaches 100 million monthly users

The Indian Express, a major English-language daily newspaper in India, sought to launch a digital subscription business to increase user acquisition and create new revenue streams. This need was accelerated when the COVID-19 pandemic severely disrupted its print distribution and advertising model. To meet this challenge, The Indian Express partnered with Evolok to implement a paywall and subscription ecosystem.

Evolok provided a full suite of solutions including identity management, a paywall, and commerce features. This implementation supported a hybrid subscription strategy of premium gated content and a metered paywall. The results included a solid uptake in user acquisition and the building of a robust subscriptions business, aided by features like OTP and magic links that simplified the registration and payment process for users.

The Indian Express