Case Study: Vocento achieves cross‑brand content monetization and new subscription revenue with Evolok's Access Director platform

El Correo one of Spain’s leading publications chooses Evolok’s platform to monetize content across portfolio of brands

Vocento, a leading Spanish multimedia group behind high‑profile brands such as ABC, sought to monetize its large online audience without disrupting advertising revenue. Facing a nascent paywall market, the company wanted a flexible, low‑impact approach — a soft, metered wall applied initially to a single title — that could be expanded across its portfolio as needed.

Evolok delivered a metered paywall on El Correo, integrating Gigya for single and social sign‑on and completing a fast, phased rollout after joint discovery workshops. The implementation created a new subscription revenue stream, positioned Vocento among the first Spanish publishers to monetize online content at scale, and provided a robust, flexible platform for further expansion.

Vocento

Juan Maria San Felix

Deputy Director of Systems and Technology