Case Study: Business Day achieves South Africa's first metered paid-content monetisation with Evolok

Business Day - Customer Case Study

Business Day is South Africa’s largest national daily business newspaper and operator of the BDLive digital brand (website, apps and mobile). Facing the need to monetise digital readership, the publisher sought a fully integrated online subscription and user identity solution that would support multi‑platform registration, single sign‑on and premium access across devices.

Evolok delivered a flexible, customised suite that implemented multi‑platform single and social sign‑on, consumer identity management, clear billing integration and ongoing data tracking and analysis for BDLive. The implementation enabled Business Day to launch South Africa’s first metered paid‑content strategy, smooth the premium‑content experience and give the business the headspace to grow multi‑channel content.

Business Day

Bronwen Auret

Managing Director