Case Study: a global retail and fashion brand achieves self-service, governed analytics with Evoke Technologies

Global Retail and Fashion Brand cuts time to insight from hours to seconds with Evoke Technologies

The customer, a global retail and fashion brand, faced significant delays in data analysis as every business question required a formal ticket and a data analyst to write SQL. This process left non-technical users unable to directly query data, caused insights to be outdated by the time they were delivered, and saturated the analytics team with ad-hoc requests. To overcome these challenges, they partnered with Evoke Technologies to implement an AI-driven conversational analytics platform.

Evoke Technologies built a secure solution using Snowflake Cortex Analyst and a custom MCP server, allowing users to ask questions in plain English and receive trusted, governed answers in seconds. This platform automated the translation of questions into optimized SQL and enforced security through OAuth. The results were transformative: time to insight dropped from hours or days to seconds, empowering any business user to perform cross-domain analysis and freeing the data team to focus on strategic work.