Case Study: Orlando North drives record tourism results with Evok Advertising's "Do Orlando North Like a Local" campaign

Orlando North drives 508,947 Facebook reach with Evok Advertising

The customer, Orlando North, a tourism destination, needed to drive post-pandemic visitation by showcasing its authentic local experiences away from major theme parks. The vendor, Evok Advertising, developed a campaign to position the destination as a safe and attractive alternative for travelers.

Evok Advertising's solution was the "#WeAreON" campaign, which leveraged content from real locals and influencers to create authentic itineraries hosted on a custom microsite. This was supported by a multi-channel media strategy. The campaign resulted in one of the destination's best years on record for key metrics like occupancy and revenue, alongside significant social media engagement including over 500k Facebook reaches and 130k Twitter video views.

Orlando North