Case Study: Moe’s Southwest Grill boosts Florida co-op engagement with Evok Advertising

Moe’s Southwest Grill boosts impressions 110% with Evok Advertising

Moe's Southwest Grill, a fast-casual restaurant chain, worked with Evok Advertising to enhance its marketing relevance and engagement within the Florida market. The challenge was to build a stronger connection with fans and remain a competitive force in the QSR industry.

Evok Advertising developed a comprehensive social media and integrated media strategy for Moe's. The solution included creating engaging contests and giveaways, supported by a media plan that incorporated radio, social media, TV, direct mail, and outdoor advertising. This approach successfully encouraged customer interaction and visits. The results were significant, with Evok Advertising reporting over 1.5 million impressions from one contest, 13,000 unique stories from another, a 110% increase in impressions for a specific campaign, and a gain of 440 new Facebook fans.

Moe’s Southwest Grill