Case Study: Miller’s Ale House boosts summer menu awareness and sales with Evok Advertising’s mobile rich media campaign

Miller’s Ale House boosts mobile ad engagement to 24 seconds with Evok Advertising

Evok Advertising was engaged by Miller’s Ale House to promote their summer limited-time menu offers. The challenge was to create awareness, generate revenue, and increase sales, with a key consideration being that 80% of the restaurant's traffic comes from mobile devices.

The solution was a mobile-focused rich media campaign. Evok Advertising created an interactive banner ad that expanded to showcase a swipeable gallery of food items and included a restaurant locator. The campaign used targeted media buying with proximity, loyalty, and behavioral tactics. Results included a 0.27% CTR (above industry standard), a 10% increase in website traffic from Facebook, an average 24-second engagement time per ad, and a cost per visit of $5.88, which was under the target.

Miller’s Ale House