Case Study: iTHINK Financial strengthens rebrand engagement with Evok Advertising

iThink Financial boosts Facebook impressions 159.18% with Evok Advertising

iThink Financial, formerly known as IBM Southeast Employees’ Credit Union, faced the challenge of a full rebrand to grow its membership and increase product usage among current members. The credit union partnered with Evok Advertising for a comprehensive marketing solution to manage this transition and establish itself as a trusted national institution.

Evok Advertising implemented a progressive rebranding strategy across all platforms to avoid overwhelming members. Their work included revamping promotional materials for loans and events, and creating engaging content like a YouTube video to support the new "Moving You Forward" brand promise. The results were significant, including over 83,000 video views in three weeks, a 159.18% year-over-year increase in Facebook impressions, and an 11.5% rise in web page views during the rebrand launch quarter, all contributed by Evok Advertising.

iThink Financial