Case Study: Florida Department of Health advances HIV testing awareness with Evok Advertising

Florida Department of Health reaches 226,617,548 out-of-home impressions with Evok Advertising

The Florida Department of Health faced rising HIV infection rates in underserved minority populations across the state and needed an effective outreach and prevention campaign. They partnered with Evok Advertising to develop a strategic behavior change and social marketing initiative.

Evok Advertising implemented a multi-year, transcultural "Know Your HIV Status" campaign featuring empowering messaging in English, Spanish, and Creole across digital, out-of-home, broadcast, and experiential media. The solution evolved from 2017 to 2021 to include testing, PrEP, and treatment messaging. The results were substantial, including over 55 million digital impressions (170% of goal), 133,572 website visits (1,750% of target), and 226 million out-of-home impressions (906% of target).

Florida Department of Health