Case Study: Fairwinds Credit Union boosts mortgage applications with Evok Advertising

Fairwinds Credit Union generates $21.5M in loan value with Evok Advertising

Fairwinds Credit Union wanted to highlight its mortgage services and be positioned as the best value for new or refinanced loans. They partnered with Evok Advertising to develop a campaign strategy aimed at attracting new members and strengthening relationships with existing ones.

Evok Advertising developed a fully integrated "Less Is More" mortgage campaign using radio, TV, display ads, direct mail, and innovative out-of-home billboards. The billboards used radar technology to display shorter messages in fast traffic and longer, detailed messages in slow traffic. The campaign results, as reported by Evok Advertising, included over 18.8 million impressions, 78 mortgage applications submitted, and a campaign application loan value of $21,528,711.

Fairwinds Credit Union