Case Study: Broward Health boosts heart health engagement with Evok Advertising's integrated campaign

Broward Health drives 35.3K participants with Evok Advertising

Broward Health, a healthcare provider in Broward County, faced a high incidence of cardiovascular disease among residents and needed to encourage patients to be proactive about heart health. They turned to the vendor Evok Advertising for strategic marketing guidance.

Evok Advertising implemented an integrated campaign utilizing programmatic banners, rich media, web, social media, and Google display and search ads. They developed a dedicated heart health landing page for patient education and doctor searches. The results from Evok's work included 42,028 landing page views and 35.3K campaign participants, with significant click-throughs to events and doctor finder tools.

Broward Health