Case Study: Realtor.com Reduces Cost per Acquisition with Evocalize

Realtor.com Automated Facebook Marketing & Dramatically Reduced Cost Per Acquisition with Evocalize

Realtor.com, a major home search platform, wanted to use Facebook to surface the most up-to-date listings to interested buyers and sellers while reducing the fear of missing out on great homes. To solve this challenge, Realtor.com worked with Evocalize and its Recommendations on Dynamic Ads (RDA) technology to automate and scale highly relevant Facebook marketing.

Evocalize used CRM data and website behavior signals to identify what browsers cared about most, then dynamically matched them with similar new listings and optimized bids and budgets at a granular level. The approach helped Realtor.com serve more relevant ads, scale to thousands of listings concurrently, and improve performance metrics by 400%, while also reducing cost per acquisition and increasing ROI.

Realtor.com

Nathan Hau

Senior Director, Performance Marketing