Case Study: Coca-Cola boosts music ad engagement with Evocalize

Coca-Cola - Customer Case Study

Coca-Cola worked with Evocalize to strengthen brand engagement among music fans and connect them with Coca-Cola-sponsored artists. Using the Evocalize Adaptive Marketing Platform, Coca-Cola aimed to deliver more relevant content that would build affinity and drive higher-value interactions.

Evocalize created individualized music ads on Facebook and Twitter that matched songs, singers, and genres to each consumer’s interests. The campaign drove engagement rates 3X higher than Coca-Cola’s U.S. averages, with a stronger mix of comments and shares, helping expand earned reach and deliver its best-performing music campaign to date.

Coca-Cola

Wes Finley

Global Operations Lead