Case Study: IHS Markit boosts SEO traffic and fixes analytics reporting with Evisible

IHS Markit boosts search traffic and sales with Evisible

Evisible was approached by IHS Markit to help redesign and relaunch a longstanding defense and security publication. The challenge was to preserve and improve the site's search engine rankings and traffic while also separating its Google Analytics properties from the broader corporate account, all without losing legacy data.

Evisible delivered a comprehensive SEO strategy and provided implementation support. They rebuilt the Google Analytics reporting architecture within its own account, integrated it with Google Tag Manager, and corrected historical reporting errors. This resulted in SEO goals being surpassed, leading to a significant increase in search engine traffic and sales, and established a stable, accurate reporting framework for measuring performance and ROI.

IHS Markit