Case Study: getTREAD achieves scalable on-demand mobile tire installation and real-time management of 100,000+ SKUs with Evince Development

getTREAD - Customer Case Study

getTREAD is a startup reinventing how people buy and install tires by selling tires online and dispatching mobile tire-installation vans for on-location service. To support on-demand bookings, complex fitment filtering and a massive product catalog, getTREAD engaged Evince Development to design and build a scalable custom web application (custom WooCommerce/WordPress platform) and a dedicated inventory service to prevent slowdowns and support real-time supplier data.

Evince Development implemented a custom WooCommerce solution plus a separate Inventory application, integrated five tire supplier APIs (including ATD, TCi, TireHub, TR Wholesale Solution), a Fitment API and 15+ third-party services (Stripe, AvaTax, Reamaze, etc.), and optimized inventory updates to handle 100,000+ SKUs in real time. As a result, getTREAD now runs multiple mobile installation vans in Orlando with a growing U.S. user base, a reported $1M valuation and 4,000+ users, seamless ordering and booking, and reliable performance—demonstrating Evince Development’s scalable, measurable impact.

getTREAD