Case Study: a large media company improves video content planning with Eviden

Revolutionizing Video Content Planning for an Independent Media Company

A large media company faced the challenge of needing to optimize resources and streamline the complex planning of its video content across over 40 digital platforms. To achieve greater flexibility and maintain high-quality offerings, the company partnered with Eviden to implement a dedicated planning software solution using agile methodologies.

Eviden developed a user-friendly web application utilizing a container-based microservices architecture and modern data technology like Kafka. This solution automated and standardized the media planning process, leading to significant outcomes for the client. The results included improved planning reliability, substantial resource and cost optimization, and a significantly larger volume of media offerings on their digital platforms.