Case Study: a leading mutual insurance holding company boosts sales performance with Eviden data modernization

Maximizing Insurance Sales Performance With Data Modernization

Eviden helped a leading mutual insurance holding company overcome challenges with managing a massive surge in customer data, which was causing performance issues with their on-premise platform. The client needed a way to provide their sales and marketing teams with qualified leads and deeper customer insights to boost their efficiency.

The solution involved building a cloud-based Customer 360 platform on Azure and Snowflake, which integrated data from multiple sources. Eviden implemented an AI/ML model on Azure ML to improve lead scoring. This resulted in an 18% increase in sales over target, a 20-30% improvement in lead conversion rates, and a 20% boost in agent performance for the client.