eVestment
50 Case Studies
A eVestment Case Study
Eastspring Investments, a pan-Asian asset manager with $221 billion in AUM, faced the challenge of expanding its global institutional investor base. To enhance its visibility and provide accurate reporting to potential investors and consultants, the firm partnered with Nasdaq eVestment and its Omni service.
Using Nasdaq eVestment's Omni and Market Lens tools, Eastspring implemented a comprehensive database marketing strategy. This solution provided essential market intelligence and competitive analysis, enabling the firm to target relevant investors more effectively, shape its narrative, and successfully position its key investment strategies in the global marketplace.