Case Study: Aberdeen Investments streamlines prospecting and identifies new opportunities with Nasdaq eVestment Market Lens

Aberdeen Investments streamlines prospecting with Nasdaq eVestment and $430 billion in AUM

Aberdeen Investments, a UK-based global investment company with $430 billion in assets under management, faced a challenge in expanding its client base into low-transparency segments like sub-advisory sponsors and insurance companies. They needed greater insight into how these allocators built their portfolios to identify opportunities for their strategies. Aberdeen Investments turned to the vendor eVestment for a solution to this prospecting problem.

The solution implemented was eVestment's Market Lens platform, which provided the necessary visibility into investor portfolios and manager rosters within a single, consolidated interface. Because Aberdeen Investments was already a user of eVestment Analytics, integrating Market Lens was a simple upgrade. This allowed them to efficiently identify new opportunities and create data-informed pitches, ultimately streamlining their prospecting process for these new client segments.

Aberdeen Investments