Case Study: Womble Bond Dickinson activates 450+ attorneys and boosts branded social traffic 600% with EveryoneSocial

Womble Bond Dickinson Activates 450+ Attorneys on EveryoneSocial

Womble Bond Dickinson, a major law firm, needed to activate and engage 450+ attorneys to amplify the firm’s thought leadership and social reach despite busy schedules and limited time. The challenge was getting lawyers to consistently share firm content and sustain momentum for employee advocacy.

WBD deployed EveryoneSocial and a targeted re‑engagement plan — including quarterly “good job,” “we miss you,” and “you’re invited” emails, plus editorial support and personal-brand coaching — to drive participation. The program boosted average monthly shares from about 200 to over 600, produced a 600% year‑over‑year increase in branded social traffic, earned marketing awards, and is scaling toward 100% attorney adoption.

Womble Bond Dickinson

Katie Briel

Digital Marketing Manager