Case Study: Staffing agency Kelly Services achieves 1,000% social reach growth and 1,150% website traffic increase with EveryoneSocial

Why Kelly Services Got Their Recruiters Active on Social Media

Kelly Services, a 70-year-old global staffing agency, faced a modern recruiting problem: candidates judge recruiters by their social profiles, yet many employees and recruiters were inactive or unskilled on social media. After a 2009 review by Altimeter recommended an employee advocacy strategy, Kelly tried a rudimentary Chatter program that failed to gain traction and realized they needed an easier tool plus training to make social engagement part of recruiting and marketing.

They implemented EveryoneSocial and an in-house training program so employees could easily discover, personalize and share industry content while managers tracked engagement. Within two years the advocacy program drove a 1,000% increase in social reach and a 1,150% rise in daily website traffic from social channels, improved recruiters’ professional visibility, and increased qualified candidate engagement.

Kelly Services

Lorrie Sole

Senior Marketing Manager