Case Study: Genesys achieves 42% larger deals with EveryoneSocial

Why Genesys Invested Big in a Social Selling Program

Genesys, the world’s #1 customer experience platform with over $1 billion in revenue and 10,000+ customers across 150 countries, faced a common challenge: a largely remote, global salesforce with uneven social selling adoption. Their 2014 rollout produced pockets of usage and limited tracking—only 4% of quota achievers were social sellers—so the team needed a structured approach to prove social selling’s impact and win executive backing.

In 2015 Genesys launched “Selling the Genesys Way,” embedding social selling into account planning, playbooks, CRM, templates, and just‑in‑time training while deploying EveryoneSocial and LinkedIn Sales Navigator. Engagement and influence climbed (activation 81%→97%, average logins 8→20, SSI 47→61), pipelines for Sales Navigator users grew 2.2x, win rates improved ~16%, deals were 42% larger, sales cycles shortened, and customer experience improved—illustrated by a rep who turned 200+ social interactions into a closed deal in months.

Genesys

Diane Demeester

VP of Global Sales & Services Operations