Case Study: Teradata expands social reach to 800,000 with EveryoneSocial

Teradata expands social reach by 800,000 with EveryoneSocial

Teradata, a provider of database and analytics software, sought to authentically expand its brand awareness and engagement by amplifying its employees' voices on social media. To tackle this challenge, they chose to implement the employee advocacy platform from EveryoneSocial.

With EveryoneSocial, Teradata quickly onboarded nearly 900 employees, providing intuitive tools for sharing content. The solution achieved a combined social reach of over 800,000 people. In 2019 alone, the program generated more than 50,000 social shares and 43,000 engagements, significantly extending the brand's authentic reach through its employee advocates.

Teradata