Case Study: Qualtrics achieves 1.8M+ social reach and activates 1,500+ employee advocates with EveryoneSocial

Qualtrics Engages 1,500+ Employee Advocates With EveryoneSocial to Boost Brand Awareness

Qualtrics, the world’s leading Experience Management (XM) provider with a global workforce of 4,000+, needed a way to scale brand and talent awareness by enabling employees to build their personal brands and share company content—knowing employee-driven leads convert far more effectively. The challenge was making it easy and engaging for employees across the organization to find and share relevant content on their personal social networks.

Qualtrics partnered with EveryoneSocial, activating 1,500+ employee advocates and leveraging content organization, newsletters, gamification and sharing competitions to drive participation. The program delivered a combined social reach of 1.8M+ (nearly 7x the company pages), averaged 3.3 clicks and 2.4 engagements per share, produced the company’s highest quarter for shares, and significantly increased brand visibility and value.

Qualtrics