Case Study: Mattress Firm boosts sales and sleep health advocacy with EveryoneSocial

Mattress Firm grows to 1,500 employee advocates with EveryoneSocial

Mattress Firm, America's largest mattress retailer, sought to empower its sales force and drive local business by harnessing the power of its employees on social media. The company wanted to move beyond promotional spam and instead equip its team to share valuable knowledge about sleep health, positioning the brand as a leader. To meet this challenge, Mattress Firm partnered with the employee advocacy software vendor EveryoneSocial.

By implementing EveryoneSocial's intuitive platform, Mattress Firm enabled its associates to easily access and share content that educated their networks. The solution helped the sales team drive engagement and establish the company as an authentic authority. As a result of its partnership with EveryoneSocial, Mattress Firm grew its number of employee advocates from 300 to 1,500, achieving a combined additional social reach of nearly 106,000 people.

Mattress Firm